Identities are shaped by the narratives you inherit and those you enact yourself. Ours is the story of a life in movement —a hybrid existence marked both by the cultures we were raised in and by the ones we have adopted. In De Loreta, those dualities collide to create a new, simultaneously intimate and universal story.

An anthology of our region’s most magical elements, our brand celebrates the folklore, landscapes and history of Latin America through bold colors and vivid prints. We create flattering, versatile silhouettes with an elevated yet effortless essence that allows the wearer to make each design their own —adding in details of their personal story with every use.

De Loreta aims to use natural fibers that can be locally sourced like Peruvian cotton. It is our goal to create a zero waste cycle by using the same prints and fabrics in continuous collections. The brand promotes sustainable practices by providing essential jobs to women and working mothers in ethical conditions that follow the fair trade conduct.