De Loreta is a ready-to-wear Latin American brand focusing on beautifully tailored wares that are ethically made in Peru. Through insightful & whimsical visual storytelling, each collection embarks through different journeys inspired in the Latin American culture to showcase latin art, customs, historical movements and its influence in today’s modern society.
Each capsule from De Loreta is a collection of flowing dresses and separates embodied into bold & vibrant prints that are crafted into versatile, effortless silhouettes enhanced with detailed hand embroidery.
De Loreta’s pieces present a solution for the contemporary & versatile woman in search of an alluring and feminine look. A practical fashion philosophy emphasizing the importance of making an all-occasion piece that allows the freedom of affair in a woman’s daily schedule from work meetings to outdoor soirees and exotic travel destinations creates a special vision. With hallmark shapes, the dresses fit different body types and are anything but basic.
Embracing colorful prints and exotic Latin-America, splashed with wild florals, dramatic geometrics and South American landscapes to name a few, coupled with the distinct details of embroidery and beading highlight the special features of each look.
De Loreta aims to use natural fibers that can be locally sourced like Peruvian cotton. It is our goal to create a zero waste cycle by using the same prints and fabrics in continuous collections. The brand promotes sustainable practices by providing essential jobs to women and working mothers in ethical conditions that follow the fair trade conduct.
De Loreta wants to define the colorful one-style fits all formula inspired by Latin-American culture & made ethically in Peru.
Welcome to De Loreta, we hope you enjoy the journey!